The shapewear swimwear market is growing fast. Shoppers now want comfort and style in their beach clothes. They look for swimwear that looks good and gives support. They also want eco-friendly materials and sizes for all bodies. This trend shows how people want to feel good about their bodies. Many shoppers enjoy the extra support that helps them feel confident at the beach.
Introduction: How Swimwear Has Changed
Remember when you had to choose? You could get cute swimwear with no support. Or you could get supportive suits that looked boring. Those days are now over. Shapewear swimwear is now one of the hottest trends in fashion.
Today’s shoppers have new needs when buying swimwear. They want more than just pretty styles. They want suits that make them feel good about themselves. They still want to show their personal style too. This big change has made swimwear brands create new products.
Why are people changing how they shop for swimwear? Why are they willing to spend more money than before? How are stores meeting these new customer needs? Let’s look at why shapewear swimwear has become so popular.
Why People Love Shapewear Swimwear: Market Facts
Sales Are Growing Fast
The numbers show a clear trend. Shapewear swimwear was worth $3.9 billion in 2023. It will reach $6.7 billion by 2028. This means it’s growing by 11.4% each year. It’s growing much faster than regular swimwear.
People search online for “shapewear swimwear” a lot more now. Searches went up 78% in just one year. Millennials and Gen X shoppers look for it the most. Experts say this is happening for several reasons. Better product design, new views on body image, and the trend toward useful fashion all play a role.
From Small Market to Big Business
Shapewear swimwear used to be hard to find. It was only in special stores and came in few sizes. That has changed a lot. Now it’s a main product in the fashion world. You can find it in cheap stores and fancy designer shops.
This change happened because stores realized something important. Everyone wants swimwear that supports and flatters their body. This is true no matter your age, size, or style likes. Brands now make many different options. Shoppers are very happy about this.
Why We Buy It: Feeling Good Matters
How Body Positivity Fits In
Shapewear swimwear works with body positivity, not against it. People today have a new view of their bodies. They accept themselves and also want clothes that boost their confidence.
This is very different from how people used to think. In the past, shapewear was about “fixing problems” or meeting strict beauty rules. Now the ads focus on feeling good. They show how these swimsuits help people enjoy the activities they love.
Confidence Is Key
Studies show that 72% of swimwear shoppers want to “feel confident” most of all. This feeling is a big part of why people buy what they buy.
Shapewear swimwear solves real problems for many people. It stays in place during active beach days. It gives support to all kinds of body shapes. When swimwear works well, people can stop fixing their suit. They can just enjoy swimming and having fun.
New Technology Makes These Suits Better
Amazing New Fabrics
Shapewear swimwear in 2025 is nothing like the old styles. New fabric technology has changed everything. Today’s suits have stretch fabric that moves with your body. The material wicks away water so it dries fast. Many suits protect you from the sun’s harmful rays. The compression feels good and doesn’t squeeze too tight.
These new fabrics fix the old problems with shapewear. People used to worry about comfort in hot weather. Now the suits work well and feel good too. This makes people want to buy more of them.
Smart Design: Looking Good and Working Well
The design of swimwear has improved a lot too. Designers use special gathering of fabric and well-placed panels. These make the shaping look natural on the body.
Swimwear now borrows ideas from gym clothes and lingerie. Support structures are built right in. Underwires are now comfy even when worn all day. Tummy panels flex when you move around. All these design touches create swimwear that works as good as it looks.
Who Buys Shapewear Swimwear?
People of All Ages Love It
The most surprising fact about shapewear swimwear is who buys it. You might think only older people want it. But research shows people of all ages like it.
Gen Z (18-25) shoppers buy a lot of it. About 31% bought some last year. Millennials (26-41) buy even more. About 47% have bought shapewear swimwear. Gen X (42-57) likes it most of all. About 54% look for swimwear with shaping features. Baby Boomers (58-76) also buy a lot. About 49% choose swimwear with shaping.
This wide appeal helps stores a lot. They can stock products that many types of shoppers will buy. They don’t need different items for each age group.
More Sizes Help Sales Grow
Offering more sizes has helped shapewear swimwear sales grow fast. Brands that added more sizes saw sales go up 34% in just one year.
This fixes a big problem in swimwear shopping. People who wear sizes beyond S-XL often couldn’t find nice suits with support. The success of all-size swimwear shows there was a big need for these products.
Green Choices in Shapewear Swimwear
Earth-Friendly Materials Are Popular
People care more about the planet when they shop now. Shapewear swimwear brands have noticed this trend. Top brands now use recycled nylon from ocean trash. Some use materials that break down in nature. Many use methods that save water when dyeing fabric. Most use less plastic in packaging.
These green options cost more to make. But 64% of shoppers say they will pay 15-20% more for eco-friendly swimwear. Customers care about doing good for the earth.
Lasting Longer Helps The Planet
Good shapewear swimwear lasts a long time. This is another way it helps the planet. These suits can handle many wears, pool chemicals, and sun without losing shape.
Cheap swimwear often lasts just one summer. Then it stretches out or fades. When shoppers think about cost per wear, good shapewear swimwear is worth the higher price. It saves money over time and creates less waste.
How Stores Are Meeting the New Demand
Better In-Store Shopping
Smart stores have changed how we shop for swimwear. They know many people find it stressful. Now they offer better fitting rooms with good lighting. They have staff who know how to help you find the right fit. Many stores have private areas where you can try on suits. Some have tech that shows how suits look when you move.
These changes fix old problems with swimwear shopping. They make people feel more at ease when trying on these personal items.
New Ways to Shop Online
Online stores have their own ways to help shoppers. They use tech that shows how suits might fit you based on your size. Some use AI to suggest styles that match your body type. Many have detailed guides about fit with real customer reviews. Most have easy return policies for swimwear.
These online tools have helped a lot. Online sales of shapewear swimwear grew 92% in one year. That’s much faster than in-store sales.
How Famous People Affect Sales
More Than Just Famous Faces
Shapewear swimwear gets big boosts from celebrity support. Many stars who support body positivity have their own lines now. Others work with known brands. This brings these products into the spotlight.
These team-ups are different from old celebrity fashion deals. They focus on how well the suits work, not just how they look. When famous people show suits during real beach days, it helps. Regular shoppers can see how the suits work in real life.
Real Talk on Social Media
Social media now has more honest content about bodies and swimwear. Influencers share real thoughts about shapewear swimwear. They talk about both good and bad points. This makes talking about support and comfort more normal.
This honest approach works well with people who felt left out before. When they see all kinds of bodies with the same concerns, they feel included. They can see how shapewear swimwear might work for them too.
Popular Styles Right Now
Old Styles Are New Again
Vintage looks are very popular now in swimwear. High-waisted bottoms and tops with structure like 1950s styles are everywhere. These old-time looks have natural shaping and more coverage.
The love for retro styles shows shapewear swimwear isn’t just about function. It’s about fashion too. When style icons wear these looks for how cute they are, they also make shaping normal.
Suits That Do More Than One Job
Another big trend is swimwear that works for many uses. These suits can be worn in more places than just the beach. Some one-pieces look good with shorts for lunch after swimming. Some tankinis work as gym tops too. Some high-waisted swim bottoms can go under summer dresses.
This many-use design gives shoppers more value from one purchase. This matters a lot now that people travel and go out more after the pandemic.
What’s Next for Shapewear Swimwear
Smart Tech Coming Soon
The next big thing in shapewear swimwear will be smart fabrics and tech. Early test models have some cool features. Some can adjust to hot or cold water. Others let you control the shaping with your phone. Some track UV rays from the sun. A few can even remind you to drink water.
These new ideas are still being worked on. But they show where swimwear is heading. Shoppers want more from their suits, and brands are working to deliver.
Custom-Made Suits For Everyone
New ways to make clothes are making custom swimwear more common. Some brands now use body scans and exact measures to make suits just for you.
This fixes a big problem with regular swimwear. Even when people wear the same size, their bodies have different shapes. Custom suits fit each person’s unique body. This helps people who could never find good fits before.
Conclusion: Why Shapewear Swimwear Is Here to Stay
The rise of shapewear swimwear is not just a passing trend. It shows a big change in what shoppers want from all their clothes. People now demand items that work well, feel good, help the planet, and look great.
Brands and stores can learn a key lesson from this trend. Today’s shoppers won’t pick between looking good and feeling good. They want both in one product. They also want items made in fair ways and in all sizes. Companies that get this will do well in today’s tough market.
For shoppers, shapewear swimwear has made it okay to talk about comfort. These were topics we didn’t discuss before. Now we can talk openly about wanting to feel good in our suits. The fashion world is finally serving all kinds of bodies and needs.
As we go through 2025, shapewear swimwear will keep growing and changing. It will set new rules for what we expect from our beach clothes and other fashion items.
